Today I received a testimonial from a great client of mine...
"Ashley is a breath of fresh air. She clearly enjoys her job for all the right reasons, which allows her (to avoid all the bull**** and) to rise above the snake-oil-hard-sell that is still so prevalent in the industry. She was always available, enthusiastic, knowledgeable and straightforward. No buyer's remorse here......."
In this industry, how can you have the "snake-oil-hard-sell" attitude? I just don't believe you can SELL a client into falling in love with a property. It is an emotional connection. My job is to listen to what the client is asking for. Sometimes, I have to help them sift through what it truly is that they are wanting (or in some cases they can afford) but I never find myself force-feeding them to want something different. It is not like I can walk into a room and say "This Shag carpet is amazing and just look over here at this great orange Formica in the kitchen!" I mean who would I be kidding? It is my belief that one should not try to SELL but rather sit back and listen. It is by listening that I truly get to the core of what it is that my clients really want. So please...if you are sporting a hard sell attitude....there is no room for you here in Real Estate. I will see you on Aurora Ave. the next time I go to buy a used car. You will probably be wearing a thick gold chain and showing your chest hair. Oh, how I can visualize it now.
Good Post Ashley,
Their Two Diff. Types of Realtors out there, Ones that look for another commission check, and those who are consultants looking out for their clients best intrest. Good job and God Bless.